01 - Content - Marketing (1)

1. Stanford Entrep Course - Reality Marketing 2 Min. Read

   This presentation on realistic Marketing by Sue Barsamian and Audrey MacLean, as part of the Stanford Venture Formation Course, covers writing a marketing plan, the pitfalls most startups face in marketing, and 4 topics to include in a realistic plan (big opportunity, defendable differentiatied position, great go-to-market plan, and an ability to create sustainable value).

   Credit: Stanford Technology Venture Formation