Table of Contents

  1. 01 - Customer Discovery (5)
  2. 02 - Market Sizing + Segmentation (9)
  3. 03 - Company Building Theory (16)
  4. 04 - Customer Deck (3)
  5. 05 - Corporate Partnerships - Proposal (5)
  6. 06 - Corporate Partnerships - JDA (4)
  7. 07 - Sales Channel - Customer Acquisition Cost (CAC) and Lifetime Value (LTV) (6)
  8. 08 - Marketing + Press (1)
  9. 09 - Government Partnerships (1)
  10. 10 - Regulatory Approaches (2)

About the Founder's Playbook

The Founder's Playbook was developed by Cyclotron Road and its partners to be the go-to knowledge repository for hard tech innovators and entrepreneurs. Cyclotron Road, along with the community of educational partners and practitioners below, will serve as a living laboratory for these resources, continually bulding upon and refining the content contained within based on their day-to-day engagement with leading hard tech innovators and entrepreneurs.The creation of this site has been made possible thanks to a grant from the California Energy Commission.

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The Founder's Playbook Community

Founding Partners & Playbook Curators
  • Cyclotron Road
  • MH
Contributing Partners
  • California Energy Commission
  • Breakthrough Energy
  • Lawrence Berkeley National Laboratory
  • Activate

Cyclotron Road is a partnership between Lawrence Berkeley National Laboratory and Activate